Job Description

SEO Specialist

You will be responsible for analyzing, reviewing and implementing APVI's SEO strategy, developing content to include keywords or phrases in order to increase traffic and conducting various testing methods in design, layout and advertising techniques in order to gain the most organic and paid traffic. You should have an in-depth knowledge of keyword research, SEO copyrighting and the behaviors of search engines. SEO is an ever-changing landscape, you need to be continuously learning and evolving.

Key Requirements:

• Prior experience in content marketing, content growth and SEO
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Familiarization Google analytics
• Experience with website optimization tools
• Strong organizational, time management, and analytical skills

Responsibilities:

• Reviewing and analyzing client sites for areas that can be improved and optimized
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Running PPC campaigns
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to stay within search engine guidelines
• Compiling and presenting SEO guidelines

About APVI.com

Since 2003, APVI has provided expedited US passport and travel visa processing services to individual and corporate travelers. We are registered with the US Passport Agency and with over 90 embassies.

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